Amazon will now offer same-day delivery in the Bronx, the South Side of Chicago, and Roxbury, Massachusetts. The moves comes after Amazon had come under severe criticism for discriminating among consumers on the basis of economic status in its same day delivery service and was thus encouraging Racism in a way, as the poorer neighborhoods have a major chunk of black population.
It will also not expand to “any new regions, until we are able to secure a carrier for every ZIP code. We are still figuring out the details and procuring last mile delivery for each of these ZIPs, but we should have 100 percent coverage shortly,” reads a statement from Amazon.
That came after an earlier investigation by Bloomberg News found that black residents in cities where Amazon had launched same-day delivery were half as likely to live in neighborhoods with the service as white residents.
The report prompted Illinois Congressman Bobby Rush, an Illinois Democrat who represents the South Side, to call on the Federal Trade Commission to investigate Amazon’s same-day delivery service.
“Unfortunately, though, the situation with Amazon.com is not a unique experience for people of color. Today, in 2016, too many Americans still are denied services and access to goods based off the color of their skin. Amazon.com’s assertions of impartiality and a numbers-based approach to the availability of its Prime Free Same-Day Delivery has been disparate and, seemingly, discriminatory,” Rush said in an April 26 statement.
In response, Brian Huseman, Amazon’s vice president for public policy, said Amazon is “actively working to enable service to South Side Chicago in the coming weeks.”
“We consider several factors when determining where we can deliver same-day,” Huseman continued. “These factors include distance to the nearest fulfillment center, the number of Prime members in an area, local demand in an area, as well as the ability of our various carrier partners to deliver up to 9:00p.m. every single day, including Sunday.”
Rep. Rush said he was “pleased to see that Amazon.com and its CEO, Jeff Bezos, are doing the right thing and serving all residents of the City of Chicago.