Published: Tue, June 12, 2018
Culture&Arts | By Dora Pope

People Are Not on Board With IHOP's Transition to IHOb

People Are Not on Board With IHOP's Transition to IHOb

"The whole goal of this effort was to convince people that we were just as serious about our burgers as we are about our pancakes, ' Haley said".

The name change won't last that long, and most of the restaurants will still go by IHOP, but the company changed signs and its Twitter handle.

It's hard to imagine the new name could be permanent, as the almost 60-year-old restaurant chain is best known for its pancakes and breakfast menu items. The "B" doesn't stand for breakfast, nor does it stand for anything that you'd likely want to eat for breakfast, or-let's be real here-at an IHOP at any time of day.

Speaking with CNN, President of IHOP Darren Rebelez stated, "We are definitely going to be IHOP".

Social media users have tried to guess the new name for days, and the company changed their Twitter information at about 7 a.m. this morning. All other locations will serve up the full slate of new burgers.

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For those of you who don't like change, not to worry.

The restaurant chain is introducing seven new varieties of steak burgers and promoting itself as a lunch and dinner spot.

The burgers come with unlimited fries and drinks, the chain says, though there's no explanation for which of these selections is strictly "international". "Like that, but our cheeseburgers are still better".

The American chicken chain put IHOP on blast by showing example sketches of what they could change their name too, but in the caption, they opted to "stay true to our roots".

Consumers also had some fun with the name change, with some claiming they'd been triggered by the change and others suggesting the "b" might really stand for "bummer".

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