Published: Thu, June 14, 2018
Culture&Arts | By Dora Pope

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

Target pulls Father’s Day cards celebrating the ‘baby daddy’ amid backlash

The term "baby daddy" typically refers to someone who is the father of a woman's child but is not her husband or partner. "Really!?!? This was the only Father's Day card that featured a black couple!" wrote Saunders, who confirmed to Fox News she found the card at a Target location in Rockwall, Texas.

USA Today reports Target pulled the card from its store shelves, while American Greetings, the producer of the card, apologized for its message.

"We want all guests to feel welcomed and respected when they shop at Target", the statement said.

"We appreciate the feedback and apologize", Target wrote on Twitter.

The popular chain said: We assure you it is never our intention to offend our guests with the merchandise we provide.

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Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has made a decision to act, reports Fox 5 DC.

Customers took to social media to let the chain know that it isn't a term of endearment to call someone a "Baby Daddy". It's not sweet or nice, ' she stated.

American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target.

Target only stocked the card in half of the company's stores.

Frustration with the cards first started approximately 2 weeks ago when Facebook user Takeisha Saunders posted a photo of the card. "By posting my comment, I hoped to shed some light on why I was upset about it".

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