Published: Tue, July 10, 2018
Technology | By Lionel Gonzales

Want to Look Rich and Smart? Buy an iPhone

Want to Look Rich and Smart? Buy an iPhone

There are caveats to the research, but the paper, which is based on data from 2016, explains that owning an iPhone gave researchers a 69 percent chance of correctly identifying someone as "high-income".

"Knowing whether someone owns an iPad in 2016 allows us to guess correctly whether the person is in the top or bottom income quartile 69 percent of the time", they also said. In a sample of almost 10,000 people, owning an iPhone in 2016 gave researchers a 62 percent chance of accurately guessing whether or not someone was educated. You could tool around town in an expensive auto, wear some fancy duds, live in a giant mansion, or carry an Apple iPhone.

A University of Chicago whitepaper finds that owning an iPhone is the most common sign of exhibiting wealth for people in the United States. It was followed by being a Verizon Wireless customer at 61% and owning an Android handset at 59.5%. For example, while in 1992 using Grey Poupon Dijon was 62.2% indicative of being high income, by 2016 that fanciest of mustards had been replaced by the iPhone. In 1992, some of the top brands that were associated with wealth in the USA, in no particular order, were Grey Poupon Dijon mustard, Kodak cameras, Kikkoman soy sauce, and Philadelphia Cream Cheese. In 2004, the second batch of data showed Land O' Lakes Regular butter was the clearest indication you were earning good money. More than 6,000 people were surveyed to acquire the data.

Martinez: France's Henry is missing ingredient for Belgium
French striker Olivier Giroud thinks Lloris has the edge over Courtois, his club teammate at Chelsea . "The best is Hugo". Martinez got his tactics spot on, dishing out a masterclass in counter-attacking football, winning the match 2-1.

Cherchesov's 'Men in Red' find solace in thousands of World Cup fans
The 29-year-old shouted "Glory to Ukraine!" in a video posted by former Croatia global Ognjen Vukojevic shortly after the match. The revolt was condemned as illegal by Moscow and sparked a crisis in relations between the two neighbouring states.

Elliott Gives Hendrick, Chevy Needed Boost With Daytona Pole
This year's races at Daytona for Cup, Xfinity and Camping World Truck teams damaged the most vehicles at that track since 2012. Ryan Blaney and Darrell Wallace Jr. fired back at Saunders, saying the 20-somethings were trying their best to win.

The paper also reveals iPhone owners are likely to give the impression of being educated. And through strong branding over the years, it's the iPhone that appears to have remained the top choice for those who can afford it.

The data is also a reminder of how much things have changed technologically over the years. In 2004, these were owning a stereo in a vehicle, owning a personal computer, and ordering an item on the internet. In 1992, the technology-related wealth predictors were owning a phone answering machine and an automatic dishwasher.

Like this: