Published: Thu, July 12, 2018
Culture&Arts | By Dora Pope

'Handmaid's Tale' Wines Pulled Within A Day Of Backlash

'Handmaid's Tale' Wines Pulled Within A Day Of Backlash

A line of wines inspired by the hit Hulu television series "The Handmaid's Tale" was scrapped within hours of its launch Tuesday due to online backlash.

Lot18, a wine curator, announced the wines were inspired by the female characters on the show that included Offred, portrayed by Elisabeth Moss; Ofglen, played by Alexis Bledel and Serena Joy, played by Yvonne Strahovski.

Adapted from Margaret Atwood's 1985 novel, The Handmaid's Tale imagines an alternate America where women are enslaved by a religious patriarchy.

Sensing an opportunity for a bit of TV-affiliated promo, online wine retailer Lot18 revealed (as told by People) that they had created three wines inspired by "three bold characters" from the show, including protagonist Offred (Elisabeth Moss), who lives a life of nearly constant, nailbiting misery. "Sure, you bet.' Great, it's for 'Handmaid's Tale" wine.' 'Haha, love it, '" one social media user wrote.

In response, Lot18 cancelled the line and have removed the listing from their website, though not before listing the Offred pinot noir as "sold out".

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The wine was scrutinized online on Tuesday.

"It's useless to resist the wine's smooth and appealingly earthy profile, so you may as well give in".

"Finally a product that combines everything I hate: wine, marketing, unbridled capitalism and authoritarian patriarchal dystopias where women are chattel!" another person tweeted.

Serena Joy, who was once a televangelist and whose character is a vicious conservative in the series, got a Bordeaux blanc - "sophisticated, traditional and austere"; a wine people should not "judge too quickly" as they might miss out on a 'sublime experience'.

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