Published: Tue, July 17, 2018
Culture&Arts | By Dora Pope

Prime Day caused Amazon's website to crash in a few minutes

Prime Day caused Amazon's website to crash in a few minutes

"The outage is especially problematic as many of Amazon's Prime deals are promoted for a set window of time - something that could cause a great deal of frustration for potential customers", GlobalData Retail Managing Director Neil Saunders told CNBC.

It's also the first Prime Day with Whole Foods, Amazon's most expensive acquisition, integrated under the Jeff Bezos umbrella. Shoppers will have plenty of sales to choose from as other retailers offer promotions to try to take a share of the spending.

But it's good news if you didn't log on today and want a deal that would have been sold out normally.

The best offers in the 32GB category includes iPhone SE at Rs 20,750, which was initially priced at Rs 26,000 and 22 percent off on iPhone 6.

Amazon's invented July shopping holiday, Prime Day, got off to a less than epic start. However, it should be noted that these deals will be open exclusively for Prime members only.

The fun begins for Prime members on July 16 at 3:00 PM ET (12:00 PM PT) for North America.

Product image via Amazon
Product image via Amazon

MORE COUNTRIES: Amazon has been expanding its Prime membership around the world, and four new countries will be a part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore.

As several took to Twitter to complain about Amazon going down on what was previously the company's biggest sales day, Amazon continued its online Prime Day campaigns across various networks, including promoted posts on Twitter and Reddit.

Goldberg noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots.

It's Prime Day again which means two things. The Prime model adds monthly and annual fees into Amazon's coffers, and Prime members spend more on the site than shoppers without the subscription.

Secondly, many Amazon competitors will host their own sales this week, and eBay is one of them.

This is the biggest Prime Day yet.

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