Published: Sat, September 08, 2018
Money | By Ralph Mccoy

Guys in Houston Pull Off a Brilliant McDonald's Ad Scheme

Guys in Houston Pull Off a Brilliant McDonald's Ad Scheme

'They had other races, but no Asians so we felt like it was our duty to put ourselves up there, ' Maravilla said. They snuck it into the restaurant and hung it up on that wall, and it has been there for 54 days.

Maravilla noted that 'Asian representation in media is not as prevalent as it should be, ' adding that he got a confidence boost after Crazy Rich Asians released, thinking that 'if I take a step and do something small like this, it could make a difference'.

Maravilla and his friend Christian Toledo cooked up a plan.

So when they saw a bare wall, they had an idea that the two of them, both Filipino-American, were the people to fill it... with a giant picture of themselves.

The two friends spent a month creating the poster.

Something tells me that this is SO good, we'll see this poster in McDonald's stores nationwide. They modeled for the photo, holding a McDonald's burger and fries, then edited it to look like the other images hanging inside the restaurant. It was unclear whether McDonald's knew the poster's origins or if the eatery would allow it to remain.

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But this was one instance when a amusing flight of fancy became reality (after a little hard work and a $7 McDonald's shirt was obtained).

So far, McDonald's has not responded to a request for a statement but the friends have high hopes for their response.

"We take pride in highlighting diversity in every aspect of our restaurants. We applaud these students' creativity and hope to see them in our restaurants again soon", the owner said.

Christian Toledo and Jevh Maravilla, from the Houston-area, noticed the lack of Asian representation at their local McDonald's at 2815 Business Center Dr.

Maravilla hopes maybe he'll have a future in modeling for McDonald's campaigns. That would be insane if they did that!

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