Published: Wed, September 12, 2018
Sports | By Johanna Francis

Missouri college drops Nike over Colin Kaepernick ad

Missouri college drops Nike over Colin Kaepernick ad

Nike's online sales have surged in the wake of it's "Just Do It" campaign featuring Colin Kaepernick. The ad, which announced Kaepernick as the brand's newest face to help commemorate its 30th anniversary, shows the football player in a close-up black-and-white photo along with the words "Believe in something".

"There, fixed it for you". They've calculated risk. They may even have reason to believe this will make the brand more popular which means the guy burning his white air monarchs is in the minority.

The college was also irked by the slogan "Believe in something".

Those several days are a traditionally strong sales period, but this year it came days after the athletic-equipment giant centered its advertising on the former NFL quarterback now best known for leading protests against the USA flag and the national anthem. It also requested that the NAIA move the 2018 Men's Division II Basketball Tournament to another venue and the tournament is no longer played at College of the Ozarks.

The school added a stipulation to competition contracts previous year saying it would walk away from any game where the opposing team takes a knee, sits or turns its back on the flag or anthem.

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Davis said he believes Americans are growing exhausted of divisiveness and that Nike is "stirring controversy".

The two-minute ad highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL player protests during the national anthem.

Kaepernick says at the end: "Don't ask if your dreams are insane".

But Woods, though he has been a Nike-sponsored athlete since turning professional in 1996, does not appear in the advert. "If they had asked the NBPA, we would have told them that they are out of line, and that the NBPA supports any person or group who exercises their right to peacefully protest against any form of social injustice, including police brutality and racism".

It features young athletes who compete amid various challenges while touching on issues of gender, disabilities and weight loss among others.

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