Published: Thu, September 13, 2018
Technology | By Lionel Gonzales

IPhone XS, XS Max: First Impression | ETPanache

IPhone XS, XS Max: First Impression | ETPanache

Apple customers only wanted the best iPhone, and those that couldn't afford the current flagship preferred a former flagship, not one that was "unapologetically plastic".

Sam's Club is offering a $100 gift card to members who purchase an iPhone Xs or iPhone Xs Max next week. Now, the operator won't sell you the handset itself, and the $400 markdown actually represents a combined 24 monthly bill credits.

Update, Sept. 13 at 5:20 a.m. PT: Adds new iPhone XS battery replacement pricing and 2019 pricing for older iPhones. The wide-angle camera features an all-new sensor, a six-element lens, and a maximum f/1.8 aperture, while the telephoto lens can go as wide as f/2.4.

To make way for the brand new iPhone Xr, Xs and Xs Max, Apple has discontinued the iPhone SE, 6S/6S Plus and even the 10th anniversary 'X, ' which only debuted last September. The official Apple website reflects the new price list.

They come in gold, silver, and space gray.

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The iPhone XS Max's display size is 26 percent larger than the previous largest iPhone display, marking it the largest increase in screen size since 2014. The base variant of iPhone XS with 64GB memory will sell at Rs 99,990 whereas the 64GB variant of the 6.5-inch variant is priced at Rs 1,09,000.

We know that the advanced custom OLED screen on the iPhone X was extremely expensive. The A12 Bionic is faster and more efficient than before and packs Apple's own GPU as well as an improved neural engine. But for now, you can aw at the ability to adjust depth-of-field, after having taken a photo.

It may be the least sensational of Apple's three new iPhones for 2018 when you scrutinize the specs, but the iPhone XR (pronounced "ten-R") is absolutely the most interesting - and that has nothing to do with its comparatively cheaper price. It's a more affordable version of the XS, and it comes in a number of bright colors.

iPhone XS and XS Max will be available for pre-orders starting at 3:01 pm on September 14, Friday. Unlike Chinese vendors, Apple does not engage in price wars to ramp up shipments but continues to enjoy revenue growth because of a higher-than-ever average selling price.

Although this prediction is in line with the ones made before the phones were officially announced, shipping 40 million units in a couple of months seem like an arduous task.

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