Published: Sun, September 16, 2018
Technology | By Lionel Gonzales

Apple iPhone Xs, iPhone Xs Max Pre-Orders Are Now Live

Apple iPhone Xs, iPhone Xs Max Pre-Orders Are Now Live

The new phones may be larger and faster and sparklier, but the new models will be even harder to slide into the pocket of your Levi's. This video presents a crisp summary of all the major announcements that were made at the Steve Jobs Theatre on September 12, 2018.

It's an engineering marvel that Apple's been able to pack in so much screen, so many sensors and so much processing power into such a small space.

While the iPhone XS and iPhone XS Max are due for release on Friday, September 21, the bad news for would-be iPhone XR buyers is that the phone won't be out until October. Pre-orders for two of the three 2018 iPhone start today. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB. While consumers' desires have changed since Apple CEO Steve Jobs put a charge into the smartphone industry in January 2007, would a 6.5-inch iPhone been produced if Jobs had not succumbed to pancreatic cancer?

With Apple stubbornly using an outdated design for its Plus models for the past few years the Galaxy Note lineup was largely unchallenged from the iOS side.

"Everything we've been hearing, it's been an issue on the software side", Ryan Reith, IDC's vice president of research on mobile devices, told the publication, "There's a lot of software involved with the LCD screen, as it's the first [LCD display] with a notch and full screen".

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As for the iPhone XR, CNBC's Haselton called it the "best choice for most people", and the new iPhone that offers the best bang for one's buck. But now there's a reason for seniors to get an Apple Watch that's not related to working out, or to getting notifications from iPhone apps - features that younger users may love, but that could alienate an older, less tech-savvy generation.

Apple product launches are usually fraught with intrigue, expectation and controversy as fans all over the world discuss what is going to happen, what on earth is happening on stage and then what has just happened right in front of them.

Alongside this, there will also be solid-state buttons that are sense touch instead of clicking or moving up and down and rumours have also emerged that the face may be round, instead of square.

Good news for all selfie and photo lovers, Apple says that the new neural engine powered in its latest offering helps the new phones take better and sharper pictures.

For last year's iPhone 8 and 8 Plus, customers can spend up to Dh300 less. IDC's Reith was also quoted as saying that the LCD panel has been in production for some time now, but the "quality wasn't hitting what they needed".

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