Published: Fri, October 12, 2018
Culture&Arts | By Dora Pope

Apple reportedly developing new video service with free original content

Apple reportedly developing new video service with free original content

Apple is apparently betting big on the service, sinking $1 billion into original content this year alone (24 original shows are said to be in production and development.) The aim is to land one or more "tent pole" franchises to entice people to subscribe. As usual, Apple's mobile software is very rapidly adopted by consumers who own its products, in a stark contrast to Android, where an update needs to go through the company making the specific phone you have after it's been released by Google for its devices (which aren't selling in high enough numbers to make an impact in the charts).

According to a CNBC report, Apple will deliver its original content, along with "subscription services from legacy media companies", that you pay for, directly through the app, which will include HBO and Starz, in "a new digital video service".

"Apple has made clear, say producers and agents, that it wants high-quality shows with stars and broad appeal, but it doesn't want gratuitous sex, profanity, or violence", the Journal reported.

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The new service will go live in the pre-installed TV app on Apple devices, and content owned or created by Apple will be free to view. If the report can be believed, Apple will be focusing on PG-rated series suitable for family viewing; a move straight out of the Disney playbook. The company expects to launch a new and improved version of the TV app "early next year", the report notes. As evidenced by the image below, 40% of iOS users on recent devices are still running iOS 11. Now the app allows users to easily access the entire library of streaming content available to them across the various apps on their Apple TV, iPad and iPod.

On the other hand, it could dilute quality content further across multiple competing platforms - Netflix, Foxtel, Stan, Amazon Prime Video and soon Disney and Apple.

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