Published: Mon, November 05, 2018
Technology | By Lionel Gonzales

Apple will no longer disclose device sales figures

Apple will no longer disclose device sales figures

"The Street will find this a tough pill to swallow this morning as the transparency of the Cupertino story takes a major dent given that tracking iPhone units has become habitual to any investor that has closely followed the Apple story for the last decade+ and is critical to the thesis".

The Silicon Valley tech giant Apple has faced a sharp downturn in stock price, losing its coveted $1 trillion valuation following the release of their fourth-quarter earnings report. So far so not so serious.

The move announced on Thursday to stop reporting unit sales data for iPhones, iPad and Mac computer products was widely criticized, with some arguing it meant Apple expected sales of iPhones have now peaked. That would be bad.

Analysts have long used iPhone unit sales and average sale price to gauge the overall health of Apple's business, given the smartphone's importance to the company's overall results.

This feels like a tempest in a teapot, though if investors think it's a gale in the technology ocean, then indeed it is.

The world's most valuable company was a lot less valuable Friday, as a disappointing earnings report from Apple sent its shares tumbling and its total market value below $1 trillion. If you don't want the notched look and don't care about the huge bezels on the 8 series, but want to save some money when purchasing an iPhone, this might just be for you. The decision to withhold the information was interpreted as a sign that Apple anticipates years of growth in the number of iPhones sold coming to an end, overshadowing what was a record quarter for the California-based company. Apple has never disclosed unit sales for the Apple Watch, its most recent new hardware category.

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Apple crossed the $US1 trillion mark in August - a first for a USA company - after reporting strong second-quarter results.

For its full fiscal 2018 ended in September, Apple reported revenue of $265.6 billion, beating analyst estimates of $264 billion.

He added that Apple generated $19.5 billion in operating cash flow, and more than $23 billion was returned to shareholders in dividends and share repurchases in the September quarter, bringing the 2018 total to nearly $90 billion. Profit came in at $2.91 a share.

The announcement is being seen as confirmation that users are starting to give up on Apple's revolutionary "no new functions for more cash" business model.

Apple's revenue from other products recorded the maximum growth, bringing in US$4.23 billion, up by 31% YoY.

Subscriptions to Apple services, meanwhile, were up 50 per cent.

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