Published: Fri, November 09, 2018
Technology | By Lionel Gonzales

Chrome 71 Revamps Protections From Abusive Ad Practices

Chrome 71 Revamps Protections From Abusive Ad Practices

Google has announced that the next version of its Chrome browser will crack down on websites with abusive adverts. Google launched tools to deal with many of those issues in Chrome previous year, however, the company says the tools didn't go far enough. "In fact, more than half of these abusive experiences are not blocked by our current set of protections, and almost all involve harmful or misleading ads".

Chrome 71 will block all ads on webpage, serving abusive experience.

As an expansion of Google's efforts, Chrome 71 will block ads on sites that show intrusive or misleading ads. If site owners fail to address complaints presented through the Abusive Experiences tool, Google will deny the site ads and the revenue that comes with them.

The announcement makes no mention of punitive actions beyond blocking ads, which should considerably impact earnings of sites employing deceptive practices.

Abusive ads are a real problem, and many users who don't know better fall to the obvious scams that are run on some of these pages.

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The new security feature is set to debut in Chrome version 71 that will arrive in December.

The feature is powered by Chrome's ad-blocking component which Google integrated into the browser earlier this year. In July, Google discharged Chrome 68 and acquainted the capacity with keep destinations from opening new tabs or windows on the off chance that it observed them to serve oppressive encounters too.

Users will have access to this feature in Chrome's settings, so they'll be able to turn it off if they desire.

Sekhar notes that only a "small number of sites" frequently use these types of ads to begin with, so the change may not be immediately noticeable unless you frequent those types of sites. While some of them may be useful, targeted ads at large, are considered an intrusion to user privacy. But with Chrome 71, these measures are about to get stricter and more robust. Furthermore, of these abusive ad experiences are used by scammers and phishing schemes to steal personal information.

As such experiences were becoming a commonplace with 1 in 5 feedback reports apparently mentioning some form of user-hostile content. Popups, ads that block an entire webpage, or links that automatically open a new window regardless where the user clicks are just some of the few examples of annoying ads.

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