Published: Mon, January 07, 2019
Technology | By Lionel Gonzales

Samsung introduces Google Assistant, Alexa, and iTunes integration on its smart TVs

Samsung introduces Google Assistant, Alexa, and iTunes integration on its smart TVs

Dave said that Amazon is still a big believer in multiple assistants and they won't ever restrict a hardware startup to just Alexa alone, which fairly leaves the market open for fair competition.

Other interesting details shared include Amazon shying away from specifics about the Alexa devices.

Samsung has announced that it is now going to bring support for its upcoming QLED 2019 TV lineup with Amazon's Alexa or Google Assistant apart from Bixby. Google says the Google Assistant works with "10,000 smart home devices from over 1,600 popular brands", meaning there are 10,000 different devices that can be controlled by a Google Assistant device. We know there are more than 100 million Alexa users around the Globe and on contract, Samsung's Bixby powered galaxy Home speaker has not been shipped by the company yet and moreover, the digital assistant is limited only to Samsung's wearables, TVs, Smartphones and other appliances.

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The Google Assistant launched in 2016 on the Google Pixel phone and since then has spread to a ton of devices. This is the not the same as availability on devices which Google juxtaposes next to the active userbase stats.

More than 100 million devices with Alexa on board have been sold. That simply implies a device is capable of using the Assistant, not that it is actively used on such a device.

And, as easy as it is to get caught up in the horse race between the two companies, vanity metrics aren't necessarily as important as companies would have you believe, says Carolina Milanesi, a consumer tech analyst at Creative Strategies. There's a range of smart speakers like the Google Home line and third-party devices from JBL, Sony, Panasonic, LG, and more.

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