Published: Tue, January 08, 2019
Culture&Arts | By Dora Pope

Apple's CES ad takes aim at rivals with privacy boast

Apple's CES ad takes aim at rivals with privacy boast

"Because of the government shutdown, some of our scheduled government speakers at CES 2019 have alerted us that they must cancel their travel to the show", Gary Shapiro, head of the Consumer Technology Association, wrote in a statement.

One of the biggest digital companies surfaced a message on the side of a high-rise building in Las Vegas just in time for CES 2019, the biggest electronics show in the U.S.

Apple doesn't usually shy away from a chance to battle with its competitors, but it hasn't used a trade show to make an argument, let alone even a public presence, for many years.

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The 13-story billboard, which covers nearly the entirety of the CES-adjacent hotel, reads: "What happens on your iPhone, stays on your iPhone". The last of the major companies to take the stage at this year's CES, Sony will start its press conference at 5 PM PT / 8 PM ET tonight. The ad isn't for a new Apple product, rather it's throwing shade at other companies in attendance by highlighting Apple's privacy policies.

The billboard takes a stab at Amazon and Google's less than stellar privacy record, reports Highsnobiety.

Apple's billboard, which was first spotted and shared on Twitter by Engadget's Chris Velazco, is clearly at dig at the various products and services appearing at CES that aren't placing enough priority on users' privacy and security.

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