Published: Fri, January 11, 2019
Technology | By Lionel Gonzales

LG launches an 88-inch 8K OLED display with built-in sound

LG launches an 88-inch 8K OLED display with built-in sound

After dropping some details on their 2019 TV offering a few days ago and showing off their first 8K TV at IFA, LG officially unveiled its first commercial-grade 8K OLED TV: the Z9 OLED.

David VanderWaal, right, LG Electronics USA senior vice president of marketing, and Tim Alessi, senior director of home entertainment product marketing, unveil the company's rollable TV, the LG Signature OLED TV R9, on Monday at the Mandalay Bay Hotel in Las Vegas, a day before the beginning of CES 2019.

LG Signature OLED TV R will be available for buying in the us before the end of the year. It can be rolled in and out of a base unit with the click of a remote control, allowing consumers to place their television anywhere without worrying about it overpowering their living space.

The TV unfurls itself silently and engineers have told LG executives that the TV can be furled and unfurled around 50,000 times - which means if you turned it off and on twice a day, you wouldn't hit the upper limit for about 34 years. The company said it will first release the TV in the Korean market within this year and make it available on the global market later. That's enough storage space for the screen, apparently, as well as the 4.2 Atmos sound system. Users can use their voice to get things done with Amazon Alexa, a new addition to LG's AI TV lineup. The ultra-thin organic light-emitting diode (OLED) display pops up to a full screen and vanishes to the form of an empty TV stand when turned off. The mood mode is for aesthetics, and home dashboard will allow access to some of LG's usual TV software features. It's just as lovely as LG's screens from previous year, even if there hasn't been a massive change in technology - the panel itself hasn't undergone a massive revision, unfortunately.

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LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. We the basic features and specs of LG's new OLED and LCD TVs late last week, and we also reported that the TVs will ship with Apple AirPlay support.

The TV runs on LG's webOS which is integrated with Google Assistant.

LG's rollable OLED TV presentation.

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