Published: Sun, January 13, 2019
Money | By Ralph Mccoy

Apple is Not Learning From its Mistake: 3 iPhone Models in 2019

Apple is Not Learning From its Mistake: 3 iPhone Models in 2019

Prices for iPhones sold through Apple's own website remained unchanged. The company started off with the news of its revenue shortfall, likely caused by the disappointing sales of the iPhone XR.

The Cupertino, California-based company has made a decision to stick to liquid-crystal display (LCD) at a time when sluggish sales of iPhone XR cut into its most recent revenue projection, the report said, citing people familiar with the matter.

According to the Wall Street Journal's sources, the firm will be implementing a triple camera system on the highest end iPhone - presumably the iPhone XS Max successor.

However, for 2020, Apple will fully switch to the organic light-emitting diode, or OLED, display for iPhones, thereby completely dropping the LCD model, the report said.

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Last month, Bloomberg reported that the company was-and still is-facing a "fire drill" to boost sales from shareholders, which prompted Apple to aggressively release its discounted iPhone XR model in October, which runs about $300 less its regular model. Currently, the iPhone XR is the only model that doesn't have 3D Touch and instead has Haptic Touch, a feature that uses long-display presses and haptic feedback to evoke new actions.

Blevins said that talking with Samsung, whose Galaxy and Note devices compete against the iPhone, is "not an ideal environment" for Apple, but that Samsung is now the largest component supplier to Apple. And if Apple doesn't want a repeat of last year's iPhone XR, they probably might want to build some exciting features for the cheaper iPhone.

Apple is planning to release three new iPhones to succeed its 2018 lineup, indicating the iPhone XR - unlike the SE and 5C before it, isn't simply a one-off. In the latest trial, Qualcomm also revealed that Apple is testing the 5G baseband of Samsung and MediaTek. Alibaba-backed Suning and JD.com have both cut its iPhone prices this week, according to Reuters.

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