Published: Tue, March 12, 2019
Technology | By Lionel Gonzales

Apple says 'it's show time' March 25, TV service announcement expected

Apple says 'it's show time' March 25, TV service announcement expected

Apple's streaming and news services are both likely to be subscription-based the company pushes for more revenues from software even as hardware margins decline. Along with services for TV (which is expected to launch later in this year), Apple is also being speculated to come with its Apple News subscription service.

The company has not given any details on the products that would be launched during the event. The invitation included the teaser line: "It's show time", hinting at the news. A video streaming service is expected, which will feature original programming from Apple along with content from other companies such as HBO. Apple's live stream page gives some clues about the launch event. With Netflix and Amazon Prime already having proven the value of streaming video subscriptions, the firm is poised to swoop in on yet another market. Wall Street, meanwhile, believes services will become a more important component of Apple's business. However, the partnership does not seem to be going smoothly as the report mentions that publishers are not happy with Apple's 50 per cent revenue cut from the service, making them hesitant to finalise the deal.

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BuzzFeed News reporter John Paczkowski points out that Apple also used the slogan for a 2006 event to preview Apple TV. Apple often launches products and services in the weeks following an event. The lower-end, $329 iPad hasn't had a refresh since last March.

A previous report by Bloomberg also predicted an Apple AR headset to ship by 2020.

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