Published: Wed, March 13, 2019
Culture&Arts | By Dora Pope

Google launches YouTube Music in India, takes on Spotify, JioSaavn

Google launches YouTube Music in India, takes on Spotify, JioSaavn

Yes alongside the YouTube Music the company has also launched a Premium service which is ad-free, but the users will need to pay to use the service. The YouTube Music app is available for both Android and iOS platforms and can be download from the app stores of the respective platforms. Barely two weeks after the launch of Spotify, Google has jumped right into the mix with the surprise launch of YouTube Music in India.

"India is where the multi-lingual music scene thrives".

Additionally, the company has also announced that Samsung Galaxy S10 users will get four months of free, uninterrupted access to YouTube Premium, which also includes access to YouTube Music. Over the previous year, Indian songs like Dilbar and Aankh Marey have reached number 1 on the YouTube's Global Top Songs chart, and artists like Neha Kakkar, Alka Yagnik and Kumar Sanu have earned the top spot on the YouTube's Global Top Artists charts. "A home screen that dynamically adapts to provide recommendations based on what you've played before, where you are and what you're doing".

Access to official songs, albums, singles, live performances, covers etc in addition to music videos.

The Hotlist section shows you the latest and trending content. Google claims the application has thousands of playlists across genre, mood, and activity.

Google launches YouTube Music in India, takes on Spotify, JioSaavn
Google launches YouTube Music in India, takes on Spotify, JioSaavn

A smart search feature that will allow the app to find a song even if the user can not remember the title. Currently, it is offering a paid YouTube Music membership for all paid Google Play Music subscribers. Just the YouTube Music Premium is available at a starting rental of Rs 99. Another highlight, of course, is the arrival of YouTube Premium, which offers an ad-free viewing experience - among other things like background and offline playback. Users can get the YouTube Premium will cost Rs 129 per month.

YouTube has also officially launched its premium YouTube service, which it calls, YouTube Premium.

With 245 million monthly active users across the country, India is one of YouTube's biggest markets - and that gives it a major advantage over its competitors. Later on, you'll be charged R71.99 ($5.02) per month or R109.99 (S7.67) per month for a family plan. Your purchased music, uploads and playlists will remain accessible in Google Play Music as usual. In India, YouTube Music will take on the likes of other music streaming apps like Gaana, JioSaava, Amazon Music, Apple Music, and others.

Users can also subscribe to YouTube Music Premium for an ad-free experience and additional features such as background play support for audio and video content, offline download, and access to all YouTube Originals such as Cobra Kai and BTS: Burn The Stage.

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