Published: Wed, March 13, 2019
Culture&Arts | By Dora Pope

'It's show time': Apple confirms launch event on March 25

'It's show time': Apple confirms launch event on March 25

The company is holding a top secret press event on March 25 at the "Mothership" - the Steve Jobs Theatre at its headquarters in Cupertino. Apple is focusing more on its Services business with this event so it is unlikely that we will see the company make any hardware announcements on stage.

It was heavily speculated that this event will witness the launch of Apple News subscription service.

Details about the new service are being held closely under wraps by Apple, although it's believed the service will give iPad and iPhone users access to free original programming, as well as the option of opting into other streaming services like Showtime and Starz.

Apple is also likely to announce an update to its Apple News service.

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Apple has just sent out invites for its next event on March 25.

According to a report by Bloomberg, Apple has invested over a billion dollars to produce shows for its video-streaming services. While the iPhone maker is notoriously tight-lipped before its product launches, the invitations offered one possible hint: "It's show time".

Apple has been snapping up talent all over the place to build its rival to Netflix and Hulu, including the likes of Reese Witherspoon, M Night Shyamalan, Oprah Winfrey and Thor: Ragnarok director Taika Waititi.

The company has partnered with several publications like The New York Times, Washington Post, Wall Street Journal, etc. Apple is said to charge $10 to its consumers for the premium news subscription services.

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