Published: Sun, March 17, 2019
Technology | By Lionel Gonzales

Ninja allegedly paid $1 million to stream Apex Legends for a day

Ninja allegedly paid $1 million to stream Apex Legends for a day

While this success is largely down to the fluid gameplay crafted by Respawn Entertainment, publisher EA doubled down on influencers by reportedly paying Tyler "Ninja" Blevins $1 million to play the game.

These days, it's not uncommon to see big companies promote their games by cutting deals with top YouTubers and streamers, but how much does one of those deals cost? "For this he was paid around $1 million", Reuters was told by a source.

An Apex Pack bug displayed while Apex Legends players open Loot Boxes shows that the Season 1 Battle Pass should already be live. I'd personally stream practically anything on Twitch for a fraction of that.

We hope to hear more about Apex Legends' Battle Pass soon and we will make sure to update you soon as hear it so stay tuned to our site.

It does not go into how often streamers are required to disclose sponsored content or what exactly proper disclosure entails, nor how prominent placement of said disclosure needs to be.

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But there has been another development that has led people to believe that March 12 was the actual release date after all.

Respawn may have lost a few hype moments if the leaks are true. Mixer is one of these platforms, and it has created a 24/7 streaming channel dedicated to showing off streamers all across Mixer who are playing Apex Legends.

With free-to-play team-based shooter Apex Legends dropping out of nowhere last month, EA needed the game to catch on quickly, and so it turned to a number of Twitch streamers.

"We had a multipart marketing program running for Apex Legends that tapped into some of the most popular and wide-reaching content creators in the space", EA spokesman said.

Let me know in the comments what your thoughts regarding Apex Legends Battle Pass leak are.

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